About Berocca vitamins

Berocca is a tablet containing a combination of B group vitamins and Vitamin C. Berocca is available in the United States, Argentina, Colombia, Ecuador, Finland, Uruguay, Peru, the European Union, Norway, Sweden, Russia, Switzerland, Ukraine, Vietnam, Hong Kong, Indonesia, Malaysia, Singapore, Philippines, South Africa, Taiwan, Thailand, Australia, Mexico, South Korea and New Zealand.
Berocca was originally manufactured by Roche Pharmaceuticals, but is now manufactured by Bayer after Bayer's global acquisition of Roche Consumer Health in January 2005. 

What Berocca does

Berocca crams a super dose of essential vitamins and minerals into one handy tablet.

All those good things actually help your body release energy from food, as well as supporting your immune system.

You know those energy drinks that give you the big caffeine and sugar hit that wears off half an hour later? Well that’s exactly what Berocca’s not.

Drinking it won’t change your life, or transform you into that person with the disturbing white teeth on those posters.

Berocca is really about giving you a hit of vitamins and minerals to help you have the best day possible.

The sort of day when you catch that early train, make the lights, snatch the last parking space, get the phone number, nab the last one on sale, and score from your own half.

Varieties

Berocca Performance is a formulation of B group vitamins, Vitamin C plus added magnesium, calcium and zinc. It comes in three flavours, Orange, Mixed Berries and Tropical.

Dosage and considerations

Recommended daily dose: From age 12 to adult - one tablet daily.
Each Berocca tablet contains 40 mg (0.04g) of sodium. 271 mg of sodium in the tablets sold in Australia and New Zealand.
Berocca causes urine to turn deep yellow in colour - this is due to the excess vitamin B₂ being passed via urine.

Advertisements

Berocca ran a series of television commercials in Australia and New Zealand throughout the 1980s and 1990s, using the slogan "B-B-B-Berocca gives you back your B-B-Bounce".
A current marketing campaign in Australia for Berocca Performance with the slogan "Release the inner geek" targets high school students studying for exams.
In South Africa a "Beready Besharp Berocca" campaign was launched.
Long-running Outdoor (poster) campaigns in the United Kingdom with the slogan "Stay sharp".
In 2008 a television advert was launched featuring people dancing using treadmills similar to OK Go's music video for the 2006 song "Here It Goes Again". The music is "Living on the Ceiling" by the British synthpop band Blancmange, taken from their 1982 album Happy Families.
More recently, as of September 2010, a new advertising campaign featuring lumberjacks dancing on water has been launched, with the slogan "You, but on a really good day."
Berocca also advertised to bloggers in the United Kingdom.
In March 2011 the Health Department of Australia moved to withdraw the advertising of Berocca for its unsubstantiated claims of providing invigoration. This came in the wake of the same department issuing Berocca with a Healthcare product award in November of the year before.

Awards

Boots Vitamin Award Winner (as voted by Boots customers) for Best Energy supplement 2004-2009.